Name of the Assignment: User Satisfaction Survey of the Bangladesh Trade Portal
Project Location: All over Bangladesh
Project Authority: Ministry of Commerce
Financier: The World Bank
Project Background: Bangladesh’s government received an SDR 150 million credit from IDA to finance the Bangladesh Regional Connectivity Project 1 (BRCP-1). The project, jointly implemented by BLPA, NBR, and MOC, aims to strengthen trade institutional capacity, promote sustainable cooperation, and empower women traders. This technical assistance project consists of three (3) components i.e., Component A: Develop pilot programs supporting female traders and entrepreneurs, addressing barriers to women’s integration into global supply chains. Component B: Support for capacity development in National Trade and Transport Facilitation Committee, coordinating Bangladesh’s trade and transport policies and activities, and serving as Advisory Committee. Component C: Upgrades Bangladesh Trade Portal to include relevant exporter information and ensure up-to-date content. It also establishes a National Enquiry Point for Trade, assisting Bangladesh in meeting WTO Trade Facilitation Agreement requirements.
Objectives of the Assignment: The primary objective of the User Satisfaction Survey is to measure awareness, relevance, efficiency, effectiveness, timeliness, resourcefulness, user-friendliness, assess impact, and sustainability, conduct gap analysis, and suggest recommendations for future development of BTP (website and mobile application) and national enquiry point.
Actual Services provided by SAMAHAR:
- Review and refine, in consultation with MOC, the criteria for assessing the performance of the trade portal (all digital platforms) and agree on adequate survey instruments to be used to measure those;
- Propose an appropriate and justified technical approach to assess the performance based on the criteria and sub-criteria;
- Elaborate data collection instruments, tools, and protocols for the survey;
- Pre-test the survey data collection instrument and make the necessary corrections;
- Design appropriate targeting/sampling methodology and technique (including appropriate approach to disaggregating data;
- The targeting/ sampling methodology will be discussed and agreed before the start of the survey;
- Conduct the survey to provide data in a disaggregated form according to the agreed methodology;
- Process and analyze the received data;
- Submit analyzed data and identify, major factors responsible for any shortfall in utilization or satisfaction of services under the survey;
- Make relevant recommendations to improve the level of satisfaction;
- Keep liaison with and conducting follow up meetings as would be required with BRCP-1, MOC time-to-time on issue of the implementation of the assignment.